The keywords in the anchor text of incoming links to a site is one of the most important factors for ranking well for the keywords you target. Knowing this well, John Chow got his blog to the the number one position for the keywords ‘make money online’ by offering a free link back to the sites that review his blog and link to his blog homepage with the anchor text ‘make money online’.
However he is making a mistake by getting people to link his blog with only an anchor text of ‘make money online’. If too many sites link his blog with the same anchor text, Google will be able to find out that these are artificial links and may soon kick his blog out from the first page of the search result itself. Infact this happened recently.


