The keywords in the anchor text of incoming links to a site is one of the most important factors for ranking well for the keywords you target. Knowing this well, John Chow got his blog to the the number one position for the keywords ‘make money online’ by offering a free link back to the sites that review his blog and link to his blog homepage with the anchor text ‘make money online’.

However he is making a mistake by getting people to link his blog with only an anchor text of ‘make money online’. If too many sites link his blog with the same anchor text, Google will be able to find out that these are artificial links and may soon kick his blog out from the first page of the search result itself. Infact this happened recently.

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The following video is by Michael Gray from GrayWolf’s SEO blog explaining on how to optimize a WordPress blog to make it more Search Engine friendly.

Some things you can learn from this video are to put a post in only one category to prevent content duplication (Google and other search engines penalize sites that have duplicated content), make use of the ‘more’ feature to prevent content duplication in homepage, single post page, category pages, etc and use a robots.txt file.

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SEO Title Tag is my favorite Search Engine Optimization plugin for WordPress and I recommend all WordPress users to install it. The plugin allows you to easily optimize the title tags across your WordPress-powered blog (for not just the single post pages and homepage) and since Title tags are one of the most important on-page factors for search engine optimization, this plugin can be very helpful.

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The robots.txt is a simple text file used to tell search engine bots which pages on your web site should be crawled and indexed. Neil Patel wrote a post on the Link Building Blog that on his personal blog he created a robots.txt file so he could remove any junk pages and duplicate content from the search engines. After doing this, his web site traffic went up 11.3%.

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The following Wordpress Plugins will help you Optimize your Blog for Search Engines.

1. Head Meta Description - Head Meta Description allows you to add dynamic meta description automatically by extracting the first few words from your post. So it’s important to place your most important keywords in the first paragraph so that they are picked by this plugin.

   Download Head Meta Description

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SEO Title Tag is a plugin for WordPress that allows you to optimize your WordPress blog’s Title tags in ways not supported by the default WordPress installation. This plugin is one of my favorite WordPress Plugins as it let me do things that I have wanted to do for some time like…

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Link Popularity is the number of incoming links you have linking to your site. It is important because the more links you get the more traffic and exposure you get for your site.

Link Popularity used to play an important role in getting you a higher PageRank. Although now I feel Google does not give much importance to backlinks. They seem to award every new site with a PR 5 nowadays. So what is Google looking for? Well, I am not sure but Orginal content is still an important factor.

Your site’s Link Popularity also plays an important part in how search engines rank your website for various keyword searches. That explains why I am still on the first page for keyword ‘utorrent‘. The article has got a number of links to it and is the main reason why it is still on the first page for that and it’s related keywords.

A link from any site is good. But it is best if you get quality links from related sites. As a result, increasing the number of quality, relevant sites which link to your site can actually improve your search engine rankings.

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The undersigned has a good article on optimizing your WordPress blog for search engines. It also has a collection of SEO articles from other sites including mine.

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Do you want to track your Google Search Results Rankings? Sitening has a great tool that lets you track keywords daily, weekly or monthly. The tool is free but requires registration and needs the Google API.

Continue reading ‘Search Engine Optimization Tools’

Wordpress comes with several built in search engine optimization tools including .htaccess to create apparently static URLs called permalinks,blogrolling and pinging.

You can further optimize your blog by installing these four plugins.

Continue reading ‘How to Optimize your Blog’s Search Engine Ranking’