Guy Kawasaki has a useful post, 10 lessons he’s learnt in How to Evangelize a Blog over his first 120 days of blogging.
Here’s his list:
- Think “book” not “diary.”
- Answer the little man
- Collect email addresses
- Collect links for blog rolling
- Scoop stuff
- Supplement other bloggers with a followup entries
- Acknowledge and respond to commenters
- Ask for help
- Be bold
- Make it easy to join up

