Ads on Homepage: CPC or CPM?
As many of you already know, majority of your visitors land on your blog through single post pages and not through the homepage. It is usually your regular readers who enter through the homepage and hence CPC (cost per click) Ads on homepage won’t perform well as regular readers are Ad blind and will mostly not click the Ads.
Therefore I replaced my AdSense Ads (CPC) with Tribal Fusion Ads (CPM) on my homepage. I am not sure how well my Tribal Fusion Ads will perform there either as I don’t get much page views on homepage as I get for single post pages, but I believe it will perform better than CPC Ads.
What is your opinion? Will CPC (cost per click) or CPM (cost per 1,000 impressions) Ads perform well on the homepage?
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