FeedBurner testing Blog Networks

I just came to know from TechCrunch that FeedBurner is beta testing a new product called “Networks” which are groups of blogs on a single topic that are using Feedburner to manage their RSS feed. The product is currently planned for a September launch.

The goal is to create high quality collections of similar types of publishers so as to allow people to subscribe to a single feed containing all of the content from all of the blogs in that category.

These are some of the benefits to Subscribers and Publishers as listed by Brad Feld.

Benefits to Subscribers

• It’s easy to find high quality relevant bloggers / feeds for a specific topic through the aggregation into a Network.
• There will be a “micro-portal” for each Network – you’ll be able to go to a landing page that lists all the members of the network, selectively subscribe to their feeds, or explore their blogs.
• You’ll be able to subscribe to the spliced Network feed

Benefits to Publishers

• The “micro-portal” will be another place for subscribers to find your blog / feed.
• You will get new readers as a result of people that subscribe to the spliced feed
• Advertisers will be able buy ads in the Network with higher quality advertising that is relevant to the readers of feeds in the Network.
• You’ll have Network oriented publicity tools which will help cross-promote feeds in the network.
• You might make some new friends via your fellow Network members.

via TechCrunch