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How to Reduce Ad Blindness

When you display an Ad in the same location with the same colors and Ad format, regular visitors tend to ignore them. This is called Ad Blindness.

A few days back I had mentioned about a WordPress Plugin called Adsense Injection that helps you to reduce Ad Blindness on your blog. Here is another tip to reduce AdSense Ad Blindness.

The tip here is to rotate between four different color palettes for your AdSense Ads.

AdBlindness

  1. Log in to your account at https://www.google.com/adsense
  2. Click the AdSense Setup tab and choose AdSense for content as the product
  3. Choose an Ad type and format.
  4. In the Colors drop-down box, click ‘Use multiple palettes’, then select up to 4 color palettes by holding down the Control or Command key
  5. Copy-and-paste the AdSense Ad code into web pages

As 4 different color schemes are used randomly on your page, there is a good chance that your visitors will click the Ad thereby increasing your click through rate (CTR) and allowing you earn more with AdSense.


Are you Advertising your lack of Readers?

Many bloggers use FeedBurner’s FeedCounter service to display their number of RSS Readers. While this is a good idea, it can be bad for bloggers with a feed count of say below 50. I have seen many bloggers use FeedCounter on the first day of starting their blog. I took a screenshot from a blog so that I can prove my point.

Subscribe

This is not a good strategy for keeping your readers. Do you think anyone would like to read a blog that no one else is reading?

Most of your first time visitors will never subscribe if they see a low number of RSS readers on your FeedCounter. So I suggest that you don’t place a FeedCounter on your blog until you have a feedcount of at least 50.

The same goes for TopBlogSites, Alexa Rank, Traffic statistics or anything that shows a count.

Once you start getting good traffic, you can place all these counters to bring in even more readers.


TechnoBlue Updated

I recently updated TechnoBlue after fixing a few bugs and updating to the latest stable version of K2, 0.9.1.

TechnoBlue - A three column K2 Mod

Revision 3

* Updated to the latest stable version of K2, 0.9.1
* Added Widget and Sidebar modules support
* Made it easier to add Adsense Ads
* Implemented Section Targeting
* Changed Header Image

Download TechnoBlue Revision 3


TripleK2 – A Three Column K2 Mod for WordPress

TripleK2 is a theme based on 3K2, a theme by Hakan Aydin, which is based on the most popular WordPress theme- K2.

TripleK2 - A Three Column K2 Mod for WordPress

The reason I released this theme is that I wanted to have a 3 column theme with sidebars on both sides and I found 3K2 as a good choice but it was based on an old version of K2.

So I released TripleK2 which is updated to the latest version of K2. Please note that this is just a basic switch from a 2 Column K2 to 3 Column K2 with sidebars on both sides.

Thanks to Michael, Chris, Zeo, Steve, Ben and anyone else who has contributed to K2. Without K2 there would have been no TripleK2. Make sure you visit the K2 Support Forum for all K2 related support.

Download TripleK2 0.9.3

Updates

Version 0.9.3

made TripleK2 compatible with WordPress 2.1

Version 0.9.2

  • fixed Sidebar Modules problem
  • updated to K2 SVN release 198

TechnoBlue Style

TechnoBlue Style for TripleK2

Installation

  • Copy ‘TechnoBlue’ folder to the ‘styles’ folder of TripleK2
  • Go to Presentation > K2 Options
  • Select technoblue.css as the K2 Scheme
  • Click ‘Update Options’ to save

Download TechnoBlue Style


WordPress Plugin: Adsense Injection

Adsense Injection is a plugin for WordPress that allows you to randomly inject AdSense Ads into different places on your Blog each time your page is refreshed in an attempt to reduce Ad blindness.

The plugin takes a random paragraph break in your post and inserts the Adsense code. You can choose the total ads to insert and pick the formats and colors you want it to randomly select from.

I have not tried the plugin so far as I don’t feel readers are going to like Ads moving around the page. Though I am interested to know if this plugin can help increase the Click Through Rate (CTR).

If you try it out, then please let me know if you notice an increase in your CTR.

Download Adsense Injection


Firefox Theme: Macfox

Macfox is a slick theme for Firefox giving you the clean look of Mac OS X FireFox on your PC.

MacFox

You can download this theme from here


WordPress Plugin: AdSense Beautifier

AdSense Beautifier is a plugin for WordPress that allows you to make your Adsense Ads look beautiful by placing images besides them. Adding images adjacent to Ads can help increase click through rate (CTR).

Adsense Beautifier

You can do all what this plugin offers manually if you know basic HTML and CSS. But if you are too lazy, you can use this plugin which requires no HTML knowledge.

Note: If you are going to do manually, you must know that AdSense team always ask publishers to place a visible border between the ads and the images in order to avoid confusion and invalid clicks.

Installation

  • Download the plugin and unzip it to your PC
  • Upload the folder “adsenseBeautifier” and all of its contents into your wp-content/plugins/ directory
  • Activate the plugin in your WordPress Admin Panel
  • Go to Options page to generate AdSense code based on your original AdSense code
  • Copy and paste your new AdSense code to display your AdSense

This plugin can also be integrated with Adsense Deluxe plugin.

Download AdSense Beautifier


WordPress Plugins needed to Optimize your Blog for Search Engines

The following WordPress Plugins will help you Optimize your Blog for Search Engines.

  1. Head Meta Description – Head Meta Description allows you to add dynamic meta description automatically by extracting the first few words from your post. So it’s important to place your most important keywords in the first paragraph so that they are picked by this plugin.

    Download Head Meta Description

  2. Continue reading ‘WordPress Plugins needed to Optimize your Blog for Search Engines’


Flofox Revisited: Flock Theme for Firefox

Flock is a nice browser with a lot of good functionalities but it is still in beta with lot’s of bugs to fix. But Flock’s default theme rocks and that’s one of the reasons I used it for some time as my primary browser.

Flock Theme for Firefox

Flofox is a theme for Firefox that will give your Firefox a Flock like look and feel.

found via Tech-Buzz

Download Flofox theme for Firefox


WordPress Plugin: SEO Title Tag

SEO Title Tag is a plugin for WordPress that allows you to optimize your WordPress blog’s Title tags in ways not supported by the default WordPress installation. This plugin is one of my favorite WordPress Plugins as it let me do things that I have wanted to do for some time like…

Continue reading ‘WordPress Plugin: SEO Title Tag’



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